All Posts By

Xavier Davis

Technology

What Is A Sitemap and How Do You Create One?

Sitemaps play an important role before and after you launch your website. What is a sitemap though? If you aren’t a website developer, chances are you may not know what a sitemap is or how to...
domenico-loia-272251-unsplash Technology

What Is Wordpress and Why Should You Use It?

What is WordPress? Put simply, WordPress is the simplest, most popular way to create your own website or blog. A more in-depth definition of WordPress is: “WordPress is a free and open-source...
writer-3354848_1280 Inbound Creative

Copywriting 101: How To Turn Words Into Money

What is copywriting? Despite the importance of copywriters, very few people have a clear understanding of what copywriters do, why copywriters are important, and how to become a copywriter. ...
eCommerce Platform Technology

WooCommerce vs Shopify: What Is The Best eCommerce Platform?

    What Is eCommerce? eCommerce is all around you, even if you aren’t 100% clear on what it is. When you buy a product online, that is eCommerce. The actual definition of eCommerce is...
IMG_6588 Strategy

Become a Social Media Marketing Wizard

    It is critical for every business using social media to have a strategy. This strategy should be actionable and tailored to your specific Buyer Personas. You want to facilitate conversations...
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How To Install Google Analytics in 4 Easy Steps

  "If a tree falls in a forest and no one is around to hear it, does it make a sound?" This philosophical thought experiment has left many people smarter than I puzzled. A website without Google...
IMG_6542 Strategy

How To Choose A Marketing Agency

    How do you choose a marketing agency? This specific question has probably kept many business owners up late at night. As a business owner, usually a time comes when you realize you need help...
patrick-tomasso-71909-unsplash Creative Strategy

What To Do With Old Blog Posts

    Many businesses have been blogging for over a decade now. It's an important habit to develop. What was once a new strategy that many of those businesses ignored, has now grown into a...
seo-terms-defined-feature-image Inbound Technology

SEO Terms You Should Know

Search Engine Optimization (SEO) is becoming increasingly more important as business transitions more and more to internet based. How easily you can be found using search engines like Google and...
FB-Ad-Blog Inbound Strategy

Facebook Advertising: The Complete Guide To Getting Started

  Facebook Advertising use is steadily growing, but if you read the headlines you may think the opposite. How often do you hear statements like this: “Facebook is only for old people.”“Instagram...
IMG_6546 Culture

Successful Entrepreneurs Share These 15 Habits

    Successful entrepreneurs have one thing in common: their habits. Regardless of the industry, most entrepreneurs find success only after they form winning habits. While the movies might paint...