Choosing a Marketing Agency: Finding a Partner for Your Unique Brand
Selecting the proper marketing agency that can fit your unique voice can be difficult. We get it. There comes a time in the life of a business where help is needed. This is due to a few reasons - sales or sales qualified leads, or BOTH, are low and your expectations are just not being met.
Perhaps your marketing department doesn’t have the necessary resources to get the job done. Often businesses and organizations have one, maybe two dedicated marketers who get overloaded with work. The lack of manpower can also be the sole determining factor needed to complete tasks.
So What Does a Marketing Agency Do?
The purpose of a marketing agency is to optimize the potential of your company. A marketing agency creates and implements a marketing strategy, conducts extensive market research to increase the sales and profits of a company, seeks to build relationships with your target audience, and increases overall exposure by extending reach to potential customers who are likely to be interested in the product or service being offered.
Marketing agencies use strategy and design to simplify and solve communication issues. Their primary focus is to help your business from the inside out to inspire your audience. A good firm helps their client see their business in a new light, and helps their client be proud of their organization, spark new ideas within them, and communicate a unified message about who and what they are.
Remember: Customers don’t only care about what you do, but also what you believe in.
Things To Consider When Selecting a Marketing Agency:
When it comes to finding the right agency to partner with, there are many analogies that could be applied…. From dating to finding a needle in a haystack. It’s important to put thought into your decision to ensure that you make the right choice.
There are several types of marketing agencies and they each provide different services. Take time for some internal reflection. Do your research, establish a budget and figure out the services that your company needs.
Want some more guidance? Read our guide for How To Choose A Marketing Agency.
The Different Types of Marketing Agencies:
There are many different types of marketing agencies out there, and there are cases where companies choose to hire more than one. While this is occasionally necessary, it is far more beneficial to hire one agency that specializes in several types of marketing. Below are a few examples of different types of agencies:
Digital Marketing companies provide services that help you make use of the full potential of the Internet and social media in your marketing program. They can help you develop or improve your website or launch an e-commerce service. Such agencies can advise you on ways to use social media to communicate and interact with customers and prospects.
Telemarketing companies provide telephone-based marketing services by acting as a call center for your business. You can use their services to follow up on responses to an advertising or direct marketing campaigns. They call prospects and obtain more details of their requirements or attempt to take orders for your products.
Marketing Communications Consultancies plan and develop communications material, such as brochures, product guides, newsletters and customer magazines. They provide writing, design and production services, and they also can advise on the types of communications materials you need to support activities such as a new product launch.
When you’ve found the Agency that you want to explore a partnership with, here are some questions to ask during the selection process:
- Who will be managing my account and who will we be working with?
- Compared to your other clients and their retainers and production needs how do we compare?
- Are there specific planning or strategy exercises that we will be participating in to help bring your agency up to speed?
- How is client collaboration and communication handled?
- What key performance indicators do you as an agency focus on when it comes to client work?
- What are your reporting practices? How often will we get reports? What will the received reports contain?
- If you could map out the first 120 days of working with your agency what would that look like?
Every company has the potential to succeed - but without a proper marketing plan, they often fall short. The proper implementation of a well-designed marketing strategy will greatly enhance the success of any business. Finding the right Marketing Agency for your business can help to improve performance by creating a Brand that matters.