Category

strategy

IMG_6588 Strategy

Become a Social Media Marketing Wizard

    It is critical for every business using social media to have a strategy. This strategy should be actionable and tailored to your specific Buyer Personas. You want to facilitate conversations...
IMG_6492 Strategy

Blogging 101: Our Fool-Proof Process

    Bill Gates. Alicia Keys. J.K. Rowling. What do all these insanely influential and successful individuals have in common? They all have a blog. Combined, they have over 71 million followers on...
IMG_6584 Strategy

On Page vs Off Page SEO: What's the Difference?

    On page SEO and off page SEO are two commonly discussed terms in the field of Search Engine Optimization. For years, people have debated which is more important. Despite all of the changes to...
edho-pratama-152392-unsplash Strategy

How To Install Google Analytics in 4 Easy Steps

  "If a tree falls in a forest and no one is around to hear it, does it make a sound?" This philosophical thought experiment has left many people smarter than I puzzled. A website without Google...
IMG_6542 Strategy

How To Choose A Marketing Agency

    How do you choose a marketing agency? This specific question has probably kept many business owners up late at night. As a business owner, usually a time comes when you realize you need help...
IMG_5497 Inbound Strategy

A Comprehensive Guide to Workflows (with Pictures)

    Workflows are the marketing automation tool in HubSpot and these babies are powerful. Like, really powerful. If you master the art of the workflow you can supercharge your marketing...
patrick-tomasso-71909-unsplash Creative Strategy

What To Do With Old Blog Posts

    Many businesses have been blogging for over a decade now. It's an important habit to develop. What was once a new strategy that many of those businesses ignored, has now grown into a...
website-design-featured-image Strategy Technology

Web Design: How to Go from Zero to 60

Creating a website can be a long, daunting process – there are hosting providers, domain names, SSL certificates, search engine optimization… the list goes on. But, we are constantly reminded that...
FB-Ad-Blog Inbound Strategy

Facebook Advertising: The Complete Guide To Getting Started

  Facebook Advertising use is steadily growing, but if you read the headlines you may think the opposite. How often do you hear statements like this: “Facebook is only for old people.”“Instagram...
BuyersJourneyBlog Inbound Strategy

Your Guide to the Buyer's Journey

As we all know, there are many ways that the modern consumer can purchase something. Before the actual purchase is made, there are multiple stages that the buyer goes through called the Buyer’s...
personalitytests Inbound Strategy

3 Personality Tests & 5 Benefits in Relation to Marketing

How well do you know yourself? As implicit and obvious as the answer to this question may seem initially, you may be surprised by how much of a mystery you are to yourself. The individual is the...
instagramandbrand Inbound Strategy

Instagram and Your Brand

Instagram. We’ve all heard of it by now, and if you haven’t . . . get out from under that rock, Patrick! Created by two dudes, Kevin Systrom and Mike Krieger in 2010, Facebook purchased the...