Why You Need a Content Calendar

By January 03, 2017 Inbound, Strategy

contentcalendarSocial media marketing can be a very daunting thing. The time it takes to create and publish great content can consume hours every week. This is where a strong digital content strategy becomes an invaluable asset. Being organized and figuring out a schedule that works for your business can help with efficiency and meeting deadlines. Enter the content calendar –  a wonderful tool to help social media marketing creation far more manageable.

Establishing a plan, and creating a template or a calendar simply means that you are making all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

To put it simply, a content calendar is a schedule of what will be posted and when it will be posted. It can be used across platforms, so it could be used to help plan with things such as social media marketing, email marketing, or both. The content calendar should be user-friendly and easy to read, and should contain all the necessary information for your content marketing strategy.

A simple way to organize a content calendar is by:

  • Establishing a separate sheet for each month, with projects further broken down by month or day, depending on the volume of content that is to be published.
  • Write in all the dates important to your business, and create reminders in advance to avoid last minute chaos.
  • Include holidays, sales, and other notable dates. They can easily creep up, and it is a wonderful thing when you have time to plan for them.
  • Make sure your calendar reflects on which member of the team is responsible for writing, publishing and promoting each piece of content. (If you have several channels for content promotion, it can be helpful to include icons that represent each network next to the title of the post)

The entire team benefits when all of your content is organized in one place, and it helps to ensure that important dates are not missed, and that no last-minute scrambling panic has to happen to ensure that projects are completed on time. There is a clear sight as to what is planned, and it allows for last minute changes to be more easily adapted. Planning ahead helps keep a sane mind, and saves time.